ReachFlow manages 4 data types including leads. Helps you organize, track, and share your work in 1 place for teams and solo users.

Do UTM links hurt email deliverability?

Normal UTM parameters on your own domain are common and generally fine. Avoid link shorteners from unknown domains and too many links in one email.

Can I track more than one link in the same email?

Yes. In ReachScraper each tracked link in an email gets its own click count, so you can see which offer each person clicked.

Which matters more, opens or clicks?

Clicks. Opens can be inflated by privacy features in some email apps, while a click is a deliberate action. Use opens as a supporting signal.

Why Smart Teams Use UTM Links in Cold Email (and How to Pick Who to Follow Up First)

Short answer: UTM links let you see exactly which campaign, email and link sent a visitor to your website. When you combine that with open and click data, you can stop guessing who is interested and follow up first with the people who showed the most intent.

What is a UTM link?

A UTM link is a normal URL with a few extra tags at the end, such as utm_source, utm_medium and utm_campaign. Analytics tools like Google Analytics read those tags and report where each visit came from. Example:

https://yoursite.com/demo?utm_source=reachscraper&utm_medium=email&utm_campaign=biotech_oct

Why using UTM links is smart

You know what actually works. Instead of "we sent emails and got some traffic", you see which campaign and which subject line drove visits.
You can compare links inside one email. If an email has a pricing link and a case study link, tagging each one separately shows which offer people care about.
Your website data and email data finally match. A click in ReachScraper and a session in your analytics point to the same campaign name.
Better decisions next time. Keep the messages and offers that get clicks, drop the ones that do not.

How to set it up in ReachScraper

Open Tracking and go to the Tracking Links tab.
Build your link with the UTM builder and save it with a clear label (for example "Pricing page, October biotech").
Paste the saved link into your campaign email. You can add several different links to the same email; each one is counted separately.
After sending, each saved link shows its total clicks and how many different people clicked it.

How to decide who to follow up first

Opens and clicks are signals of different strength. A useful way to rank them:

Opened several times and clicked: the hottest group. These people read the email more than once and took action. Follow up within a day.
Clicked but opened only once: clear interest in a specific offer. Follow up about the link they clicked.
Opened many times, no click: curious but not convinced. Send a shorter follow-up with one clear next step.
No open: try a new subject line later, or move them to a slower drip sequence.

How Pierre does it

Pierre runs outreach to biotech companies. After a campaign goes out, he opens Tracking and picks the filter "Opened & clicked (by priority)". This shows only people who both opened and clicked, sorted by most clicks and then most opens. The top of that list is his call and follow-up list for the day.

He then checks which tracked link each person clicked. Someone who clicked the pricing link gets a follow-up about plans and a meeting; someone who clicked a case study gets a follow-up with a similar customer story. In the Sales deal column he moves the hottest contacts forward in the pipeline so nothing is forgotten.

A simple follow-up rhythm

Day 0: send the campaign with tagged links.
Day 1 to 2: personal follow-up to everyone in "Opened & clicked".
Day 3 to 4: short reminder to people who opened several times without clicking.
Day 7: new angle or new subject line for non-openers.

A note on accuracy

Open tracking depends on images loading, and some email apps (such as Apple Mail privacy protection) can open emails automatically. That is why clicks are a stronger signal than opens, and why the best follow-up list uses both together.