Run a B2B startup like an ancient kingdom in Kingdom of Reach — a free, Hammurabi-style marketing game. Allocate your treasury, ride market trends, develop products, and discover real marketing principles with every win and loss. Built for students, beginners, and founders. No signup. Learn by doing.
Rule your B2B startup like Hammurabi. Allocate the treasury, ride market trends, develop new products, and never stop marketing — or the kingdom falls.
Your kingdom begins with a small war chest and a handful of early customers. The market is stable. Allocate your treasury wisely, Your Majesty — and never let the marketing go dark.
Each principle is baked into the game's mechanics — you don't just read about them, you feel the consequences of getting them right or wrong.
Hiring sales reps is useless without enough leads to feed them. Balance acquisition with the team that converts it.
Over-emailing the same list tanks your sender reputation. Quality outreach outperforms spam blasts every time.
Investing in product lowers churn. Keeping a customer costs far less than replacing one.
Trends shift between boom and recession. The best marketers adjust spend to the climate, not against it.
Developing new products raises how much each customer is worth. Innovation compounds into pricing power.
Go dark for too long and customers forget you. Consistent campaigns are the heartbeat of growth.
Spend more than you earn and the treasury empties. Growth without profit is a slow bleed.
Trust takes months to build and seconds to destroy. Every decision nudges your brand up or down.
Each month, split your budget across scraping leads, running campaigns, hiring SDRs, improving product, and R&D.
A banner shows the current trend — Boom, Hot, Stable, Cooling, or Recession — and how it changes conversion and churn.
Send campaigns every month. Skipping them builds 'dark months' that raise churn and erode trust until the company fails.
Fill the R&D bar to launch new products. Each launch boosts ARPU and reputation, expanding what each customer is worth.
Grow to ~$50k MRR without going bankrupt or destroying your reputation. Then play again to test a new strategy.
Yes — it is 100% free, runs in your browser, and needs no signup or download. Just press Play and start learning.
No. The game is built for beginners, students, and founders who want to learn marketing the easy way. Every turn explains what happened and the principle behind it, so you learn by doing.
Pipeline and sales capacity, email deliverability, customer retention, reading market trends, product and R&D strategy, the importance of consistent marketing, unit economics, and brand reputation.
A full game lasts about 3 to 5 minutes across roughly 10 to 20 monthly turns. You can replay instantly to test different strategies.
Yes. ReachScraper is a B2B lead generation and outreach platform, and the game simulates the same funnel — scraping leads, running campaigns, and growing revenue — so you learn the exact workflow the product automates.
Absolutely. Teachers and workshop facilitators can use it as a hands-on marketing simulation. Students see real trade-offs between acquisition, retention, and product investment in a risk-free environment.