Pick the situation you're actually in. Each playbook explains why it's happening, who to target, how to do it by hand for free, and how to run the same workflow faster.
SEO Agencies
“I need more SEO clients but referrals dried up.”
Pick one niche you can prove results in, list every business of that type in your city, check which ones are invisible in local search, and email the owner about the one thing costing them calls. Ten well-chosen businesses a day beats a thousand random emails.
Read the playbookWeb Design Agencies
“I'm a good designer but I only get work through referrals.”
Stop waiting for referrals and go looking for visible problems. List every business of one type in your area, open their sites, and note the ones that are broken on a phone, missing booking, or stuck in 2013. Those problems are your opening line.
Read the playbookCommercial Cleaning
“I need steady commercial accounts, not one-off house cleans.”
Commercial contracts are won on timing and persistence, not price. Build a list of every office, clinic, gym, restaurant and property manager within your service radius, reach the person who actually signs, and stay in front of them until their current cleaner disappoints them.
Read the playbookAny Service Business
“Referrals have slowed and I don't know where the next client comes from.”
Referrals feel free but you don't control them. The replacement is a small, repeatable loop: define the exact type of business you serve best, list every one of them in your area, contact the decision-maker with something specific, and follow up on a fixed schedule.
Read the playbook