Willy — The AI Assistant That Runs Your Entire Lead-to-Outreach Pipeline
Willy is ReachScraper's unified AI assistant — a conversational copilot that finds leads, writes personalized cold emails, manages campaigns, and sends outreach — all through a single chat conversation. No switching between tools. No copy-pasting between tabs.
Built for business owners, sales teams, marketing managers, and decision makers who want to automate lead generation and cold outreach without managing a stack of disconnected tools.
VA Agencies is your best pick — high viability, low competition. Charts below compare every niche.
Scrape fresh leads — 92 viability, low competition
78 viability, medium competition
48 of 50 leads have email addresses. I wrote personalized outreach for each one and sent your campaign.
Chat-driven
No dashboards to learn
Real data
Leads, campaigns, emails
Checkpoints
You approve every send
Multi-step
Whole pipeline in one chat
What Willy Can Do
Willy is not a chatbot that gives advice. It's an AI agent with direct access to your leads database, campaign tools, email providers, and market research data. When you ask Willy to do something, it actually does it — creates records, scrapes leads, writes emails, and sends campaigns.
AI Lead Scraping
Scrape real business leads for any niche and location — company names, emails, phones, and websites saved directly to your database.
Personalized Cold Emails
Generate unique outreach emails per lead using your business profile, audit data, and chosen value proposition — not generic templates.
Campaign Sending
Create campaigns from generated emails, check your email provider, and send — all through chat with explicit confirmation at every step.
Multi-Step Workflows
Chain steps together: find a niche → scrape leads → write emails → create campaign → send. Willy executes each step and reports progress.
Niche Intelligence
Analyze your audit and market research data to rank niches by viability and recommend the best one to target — backed by data, not guesses.
Lead Management
Look up, filter, create, and update leads by name, email, company, status, category, folder — all through natural language commands.
Campaign Management
Create, update, and delete campaigns. Pull email templates for inspiration. Manage campaign content and recipient lists without leaving chat.
Context-Aware Outreach
Willy reads your business profile and target audience audit to suggest which services to highlight — then writes emails that match your ICP.
Who Willy Is Built For
Willy is designed for anyone who needs to find leads and reach out to them — without hiring a team or managing a dozen tools.
Business Owners
Stop juggling tools. Tell Willy what you sell and who you want to reach — it finds the leads, writes the emails, and sends the campaign.
Sales Teams
Spend time closing, not prospecting. Willy scrapes leads, writes personalized outreach, and manages your campaign pipeline in one chat.
Marketing Managers
Launch outreach campaigns in minutes, not days. Willy handles niche research, lead scraping, email writing, and campaign sending end-to-end.
Decision Makers
Get the data you need without a team. Willy ranks niches by viability, scrapes leads, and runs outreach — all through a single conversation.
The Multi-Step Workflow Engine
This is what makes Willy fundamentally different from every other AI tool. You don't ask for one thing at a time. You describe an entire workflow, and Willy breaks it into ordered steps, executes each one, reports progress, handles failures, and summarizes the result.
Example: "Find a niche, scrape 100 leads, and send them emails"
Willy calls rankNichesFromAudit to analyze your audit + market research and returns ranked niche recommendations with a best pick.
You confirm the niche (or pick your own). Willy calls scrapeLeadsForNiche to scrape real business leads and save them to your database.
Willy reads your business profile and audit, suggests 2-3 services to highlight, and asks which one to push in the outreach.
You choose. Willy calls writeOutreachEmails to generate a personalized email per lead using your chosen value proposition.
Willy creates a Campaign from the generated emails, checks your email provider status, and asks for your confirmation to send.
You confirm. Willy sends the campaign to all leads and reports the final send count.
Every step has a checkpoint. Willy pauses and asks for your confirmation before scraping more than 20 leads, before writing emails, and before sending any campaign. You're always in control — Willy just does the heavy lifting between checkpoints.
AI Lead Scraping on Command
Tell Willy a niche and a location, and it scrapes real business leads using AI web search — company names, emails, phone numbers, and websites — and saves them directly to your leads database in the folder you choose. Up to 1,000 leads per call, ready for outreach immediately.
You: "Find 50 leads for dental clinics in Los Angeles and save them to my LA Dentists folder"
Willy: "Scraped 50 leads for dental clinics in Los Angeles. Saved to your 'LA Dentists' folder. Here are the first 5..."
Personalized Cold Outreach at Scale
Willy doesn't write generic templates. It reads your business profile, target audience audit, and market research to understand what you do and who you're targeting — then suggests 2-3 specific services or value propositions to highlight in your outreach.
You choose which service to push (or describe your own), and Willy writes a unique email per lead that references the lead's company and context. Up to 20 personalized emails per call — each one ready to send, each one different.
This is the mandatory checkpoint that makes Willy's outreach actually convert: the AI never writes emails without first understanding what you want to highlight and why it matters to this specific audience.
Campaign Management & Email Sending
Willy creates a Campaign from your generated emails — with subject lines, HTML bodies, recipient lists, and folder organization. It checks whether you have SMTP or Gmail OAuth configured, and if not, it collects your credentials right in chat and saves them for you.
Before sending, Willy always tells you exactly how many leads will receive the email and waits for your explicit confirmation. It never sends anything without your approval — and it always reports the final send count so you know what happened.
Niche Intelligence & Ranking
Not sure which niche to target? Willy analyzes your target audience audit and market research data to rank niches by viability — with scores, reasoning, and a best pick recommendation. You get a data-backed recommendation, not a guess, so you start scraping leads in the niche most likely to convert.
Why Willy Is Different
It executes, not just advises — Willy creates records, scrapes leads, writes emails, and sends campaigns. General AI tools give you text to copy-paste.
It's context-aware — Willy reads your business profile, audit, and market research to personalize outreach. Generic tools don't know your business.
It runs multi-step workflows — describe an entire pipeline and Willy executes it step by step with checkpoints. Other tools do one thing at a time.
It's built into ReachScraper — your leads, campaigns, and email providers are all connected. No integrations to set up, no data to sync.
It always asks before acting — scraping, writing, and sending all have confirmation checkpoints. You're in control at every step.
Willy Pricing — Test Free, Scale Up
Everyone gets Willy for free to test the entire pipeline. When you're ready to scale, upgrade for more actions, more leads, and faster sending. No credit card required to start.
Free
Test Willy's full workflow
- 15 Willy actions / month
- Find a niche, scrape leads, write emails
- Send a test campaign
- Niche ranking + charts
Starter
Solo outreach
- 40 Willy actions / month
- 500 leads stored
- Email campaigns + open tracking
- 5-touchpoint follow-ups
Growth
Scale your outreach
- 100 Willy actions / month
- 5,000 leads + AI deep research
- Niche ranking + market analysis
- Auto-batch campaign sending
- Sniper + Watchlist + Monitoring
Pro
Agencies & teams
- 300 Willy actions / month
- 25,000 leads + team sharing
- MCP AI access (Claude / ChatGPT)
- Google Sheets export
- Custom agent skills
Agency
Unlimited scale
- 800 Willy actions / month
- Unlimited leads + email accounts
- 2,000 AI researches / day
- Priority support
- Everything in Pro
Every plan includes full access to Willy's capabilities — the only difference is how much you can use. Upgrade, downgrade, or cancel anytime.
Frequently Asked Questions
What is an AI sales assistant?
An AI sales assistant is a conversational AI that automates the entire lead-to-outreach pipeline — finding leads, writing personalized cold emails, managing campaigns, and sending emails — all through chat. Willy is ReachScraper's AI sales assistant: you tell it what you need in plain English, and it executes multi-step sales workflows end-to-end without you switching between tools.
How does Willy find leads for my business?
Willy uses AI web search to scrape real business leads for any niche and location you specify. Just tell Willy 'find 50 leads for Miami gyms' and it returns company names, emails, phone numbers, and websites — saved directly to your leads database, organized in folders, ready for outreach.
Can Willy write personalized cold emails?
Yes. Willy generates personalized cold outreach emails for up to 20 leads at a time. It reads your business profile, target audience audit, and market research to suggest 2-3 services or value propositions to highlight — then writes a unique email per lead that references the lead's company and context.
How does Willy send email campaigns?
Willy creates a campaign from your generated emails, checks your email provider status (SMTP or Gmail OAuth), and sends the campaign to all leads in it. Before sending, Willy always confirms the recipient count and email content with you — it never sends anything without your explicit approval.
Is Willy better than ChatGPT for sales and lead generation?
Willy is purpose-built for sales workflows. Unlike a general chatbot, Willy has direct access to your leads database, campaign tools, email providers, and market research data. It can scrape real leads, write emails using your business context, create campaigns, and send them — all in one conversation. ChatGPT can write copy; Willy executes the entire pipeline.
Can Willy run multi-step outreach workflows?
Yes. Willy's multi-step workflow engine is its core differentiator. You can say 'find a niche, scrape 100 leads, write personalized emails, and send a campaign' and Willy will break it into ordered steps, execute each one, report progress, handle failures, and summarize the result — all without you managing each step manually.
Can I try Willy for free?
Yes. Every ReachScraper account includes Willy for free — you get 15 agent actions per month to test the entire pipeline: find a niche, scrape leads, write personalized emails, and send a test campaign. When you're ready to scale, upgrade to a paid plan for more actions, more leads, and faster email sending.
How is Willy usage gated?
Willy is gated by three levers: monthly agent actions (how many times you can ask Willy to do something), lead storage (how many leads you can keep), and hourly email sends (how fast campaigns go out). The Free plan gives you 15 actions and 50 leads to test everything. Paid plans scale each lever up — from 40 actions and 500 leads on Starter, to 800 actions and unlimited leads on Agency.
Who is Willy built for?
Willy is built for business owners, sales teams, marketing managers, agency operators, and decision makers who want to automate lead generation and cold outreach without managing multiple tools. If you spend time finding leads, writing emails, and sending campaigns manually, Willy does all three in one chat conversation.
Start Using Willy Today
Sign up for ReachScraper and start chatting with Willy in minutes. Find leads, write emails, and send your first campaign — all through a single conversation. Free forever to test.