One Prompt to Launch a Decision-Maker Email Campaign
Short answer
Paste the template below into Willy, replace the parts in brackets, and Willy prepares a complete campaign: decision-maker recipients only, personalized emails, a 20 per day auto-batch limit, a scheduled start and one clear call to action. You review the preview and approve before anything is sent.
Instead of answering Willy's questions one by one, give it every detail up front. This template is the one our team uses for every new folder. Only the folder name and campaign name change each time.
The copy and paste template
Prepare a decision-maker email campaign for the [FOLDER NAME] folder.
Details:
- Recipients: Decision makers email only
- Campaign name: [CAMPAIGN NAME]
- From name: [YOUR NAME]
- Daily send limit: 20/day with auto-batch
- Schedule: [TODAY / DATE] at 9:00 AM UTC
- CTA link: [YOUR LINK]
Email tone: B2B outreach, professional but conversational.
Mention what [YOUR COMPANY] does and the main benefit for this niche.
Offer [YOUR OFFER, e.g. free trial or demo].
Rules:
- No em dashes or arrows anywhere
- Use styled text "[YOUR BRAND]" in brand color [#HEX], no logo image
- Use the teal HTML template (gradient header #0f766e to #0d9488)
- Include {{name}} and {{company}} personalization
- Keep subject line short and relevant to the niche
- One clear CTA buttonHow to use it
Copy the prompt
Click Copy prompt above.
Swap the brackets
Replace [FOLDER NAME] with your exact folder name and [CAMPAIGN NAME] with a name you will recognize later. Fill in your name, link, brand and offer once, then reuse it.
Paste into Willy
Open Willy, paste, and send. Willy finds decision-maker emails in the folder and drafts the campaign.
Preview and approve
Ask for a preview, check the subject and email, then approve. Sending starts at the scheduled time.
Why each rule matters
Decision makers only
Owners and managers reply more than info@ inboxes, and you protect your sender reputation.
20 per day with auto-batch
A steady daily volume keeps your mailbox healthy. Willy continues the next batch automatically until the list is done.
{{name}} and {{company}}
Each lead sees their own name and company, which lifts opens and replies.
Short subject and one CTA
A niche-relevant subject gets opened, and a single button makes the next step obvious.
No em dashes or arrows
Plain punctuation reads more human and avoids looking like a template.
Try this prompt with Willy
Start a free trial, build a folder of leads, and launch your first campaign in minutes.
No credit card needed to start.
Related: 30 Willy prompts · Cold email campaign tool · Find decision makers for cold email